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What is anchor text? "Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web." It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.   Anchor text...

Search Engine Optimization SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. According to a study by infront Webworks, the first page of Google receives 95 percent of web traffic, with...

Gone are the days when women were considered no match for all powerful men in this world. The new generation women have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of...

What is Micro Influencer Marketing? "Micro influential marketing is a marketing tool to attract and retain the target customers or followers with average engaging posts and videos." A newer concept known as micro-influencer marketing recently linked the social media. It’s the same concept as influencer marketing, but...

What is Influencial Marketing? “Influencer marketing is a form of marketing which focus on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”  -Wikipedia   No brand can rely only...

Steps in Online Reputation Management “Online reputation management is a crucial tool for protecting your brand in online market. In this digital era, almost all the companies survive on the edge of online reputation management.” The success of any business depends upon how strongly they hold and...